Consumers Hate HFCS, Survey Says
The Hartman Group market research firm announced a shift among consumers who are veering away from processed foods, sugar and specifically high fructose corn syrup, which it calls "the whipping boy of their frustration."
…When consumers do venture into the (increasingly) quiet depths of the
center store for packaged or processed foods, they are choosing to
focus their attention on those foods with the fewest ingredients,
additives or preservatives. Likewise, their chief concern when reading
package labels has shifted from nutrients and health claims to sugar
content, where they demonstrate two complementary goals (a) reducing
overall sugar intake and (b) avoiding anything with HFCS.
Choosing to re-formulate
your cookie line with whole grain options is absolutely meaningless if
your product still contains HFCS. Ditto for fortified juices, crackers,
soups or any other packaged food category. We can guarantee you that
7UP’s recent decision to market itself as "natural" to consumers fell
on deaf ears when the ingredient label read "high fructose corn […]
Original post by Samuel Fromartz and software by Elliott Back
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