The FTC, in making its case that Whole Foods would quash competition by buying Wild Oats, relied on Boulder, Colorado, as an example. That town, ground zero for the natural and organic foods business, is also the headquarters of Wild Oats. And in Boulder, Wild Oats had planned to open a flagship store in March but then put it off.
The FTC asserted, "The Boulder store, the leading edge of Wild Oats competitive initiative, would have opened months ago but for the proposed acquisition. Whole Foods projects that by heading off that store opening, it is avoiding more than $150,000 in lost revenues per week that would have been diverted to the new Wild Oats store in Boulder." (Emphasis added).
Well, the facts are somewhat different. The Boulder Daily Camera reports that the Wild Oats store was not delayed by the proposed acquisition, or by Whole Foods.
Wild Oats revealed this week in […]

Original post by Samuel Fromartz and software by Elliott Back

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