Where do organic consumers live? Primarily in the West, according to a recent survey by Scarborough Research. Here are the top regions for organic food purchases (percentage of consumers buying organic food at least once a month in brackets).

San Francisco/Oakland/San Jose (35 percent)
Seattle/Tacoma (32 percent)
Portland (27 percent)
Washington, D.C. (26 percent)
Denver (26 percent)
San Diego (24 percent)
Austin (23 percent)
Sacramento/Stockton/Modesto (22 percent)
Boston (21 percent)
Phoenix (21 percent)

My take: Other surveys have shown that frequent buyers of organic food represent about 8 percent of all consumers. The figures measured here - once monthly - are a pretty low threshold and would drop sharply if they measured consumers buying at least several organic items in each trip to the store. Overall, organic sales represent about 3 percent of all supermarket purchases.
What drives purchases?Availability. "Whole Foods and Trader Joe’s
have established themselves in the organics market, and as such are
more popular among organics users. However, a high percentage […]

Original post by Samuel Fromartz and software by Elliott Back

This entry was posted on Friday, October 12th, 2007 at 7:12 am and is filed under Organic. You can follow responses to this entry through the Comments RSS Feed. You can leave a response or trackback from your site.